Here to Cheer!

On our way to the Warehouse this morning we encountered a chant of cheerleaders flowing from the Holiday Inn to the Convention Center. Just being at the same stoplight with all that energy is like a shot of espresso.

Even though we’ve written before about the economic impact of this aspect of the sports world, it’s worth revisiting because the numbers are so impressive. So pull out your pom poms give a cheer for the 10th Annual “Return to Atlantis”  All-Star Challenge being held this weekend in Baltimore.

First of all, “Return to Atlantis” is a national competition — final stop before the cheerleading worlds.  The two young ladies above are from New Jersey.

Secondly, “Return to Atlantis” is a three day event.  Competitions start Friday and run through Sunday.  Most cheerios, friends, and family stay two or three nights in downtown hotels.  According to the mom and grandmom in this coterie, that means lots of tours, restaurants and shopping.  (“It makes you want to come back and visit again,” said grandmom, bless her.)

“Return to Atlantis” is a team competition.  Teams consist of squads in various ages groups.  This New Jersey team has well over 100 cheerleaders in attendance.

“Return to Atlantis” has more than 30 teams in the competition.  Although challenged in math, even we can figure out there are several thousand cheerleaders, with even more support staff (aka parents and chaperones) plus professional photographers, videographers, make-up artists, costumers, hairdressers and the like who round out these events.

(It takes a veteran stage mother to relate to the entourages and cottage industries that comprise this kind of road show.  Believe the voice of experience — your wallet never closes.)

So three cheers (and a lot more) for “Return to Atlantis” and all the other competitions that take place around Maryland over the course of the year.  In addition their electrifying energy, they also move a lot of moola.

Bring It!

The return of Sue Sylvester and the Cheerios (along with the good news about the expansion of the Ocean City Convention Center) coincided with the annual “Reach the Beach” competition presented by American Cheer and Dance Company of Elkridge.

Now in its 13th year, the Ocean City “Reach the Beach” is among the largest cheerleading competitions in the nation.  Hundreds of teams (translating into thousands of participants and family members) descended on OC over the weekend for this Mid-Atlantic regional event.

American Cheer and Dance Company deserves a shoutout for the number of events they stage in their home state over the course of the year.  While they have “Reach the Beach” competitions all over the country, from Long Beach to Daytona, they hold a number of their regional qualifiers in venues throughout Maryland.

So give a cheer for this Maryland based business that keeps the tourists coming, filling our arenas and giving us an energy boost in the process.

Lots to Cheer About

I was wandering around Baltimore last weekend, fully aware the town was going to be overrun with laxers.  After all, the US Lacrosse convention is the biggest pre-season event of the year, bringing in coaches, officials, players and fans from every tier of competition.

What I didn’t expect was a sea of perky ponytails with saucy skirts, matching hair ribbons, manicures, eye shadow and pom poms in every possible color combination on every street corner between the harbor and the convention center.

Earlier in the week, Mark Burdette told those assembled for the World Cup announcement that the Ravens had to roost in the Hoosier equivilent of Elkton because every hotel room in Indy was taken for a cheerleading competition.  According to Mark, every sideline strutter in the world was going to be in Indianapolis that weekend.

So what was this throng doing in Baltimore? 

I caught a few on their way to Panaro’s for some pre-competition carbs and learned they were in from Ohio.  (No, I didn’t ask if they were the Cheerios from William McKinley High, but I was tempted.)  It seems this particular competition, known for its glitz, light show, sound effects and slick production, was a particular favorite on the circuit.  It had originally been scheduled for early February, but when the organizers realized they were competing against Super Bowl, they punted and opted for MLK weekend instead.

I asked how many competitors were there, and they said hundreds of teams.  Since each team has several squads, (and even more parents,) that put attendance in the thousands.

I tried to get a more definitive number out of the Charm City Circulator coordinator, who was passing out Mardi Gras beads in front of the bus.   “Kazillion” was her conservative estimate.  They were coming out of everywhere and shuttling back and forth from the harbor on the new service.

At this point I offered a silent prayer of thanks for those visionaries with the wisdom to expand the convention center and attach a hotel.  No way this town could have accommodated two major weekend events like this otherwise.

And that’s not even counting the vroom-vroomers from the Arenacross circuit up the street.  Imagine:  Red Bull and Monster mixed with adreneline and estrogen in one city block.  Entirely too much energy for me.  I took refuge in Pickles, which turned out to be the sanctuary for a bunch of lax referees between sessions. We all hung out to watch the playoffs with Captain Defense and the neighborhood fans.

Despite the outcome, Baltimore had a lot to cheer about with all the activities in the convention center and arena.  It’s a great sports town, mostly because Maryland is a great sports state.   All of the action taking place that weekend were national events that had wide regionial appeal and participation.  That’s why Baltimore was selected to host them, and why the whole state is getting more attention from promoters.

We have more cheerleaders coming this weekend — this time to 1st Mariner for a statewide competition.  Again, the hotels will be filled and the local restaurants become stopovers between events. During the slowest season for the hospitality industry, sports activities offer a significant boost.  That’s something to cheer about.